Inspiration

Let’s start the year off right, and understand the things that should be motivating us as photographers in the year ahead.

Do you know why you do what you do? Why you photograph what you do? Have you ever stopped to reflect on this?

I wake up every day knowing that I get to work on my terms. For better or worse, this is my business. I control my destiny. This can be very empowering but, it’s also incredibly scary. If things go sideways, I own the failure too. No one to blame but myself.

As a professional photographer, my job is to document the lives and moments of my clients and their pets through my eyes, and vision, from the first click of the shutter through the final creative process. They are hiring me to tell their story. To capture them and their most treasured pet, whom is really their best friend, a huge part of the family, and well, some would rather spend all day taking care of them that sitting at the family table during the holidays. I take tremendous pride in this task. I know that the images I create will be among the most cherished things in their lives and shared across generations.

So ask yourself: Why? Why do you do what you do? Come up with your own answers. There is no right or wrong answer here. This is for you. We each have our own reasons. Understanding those reasons is what matters most.

We all can get "photographer" burn out. We forget to take a deep breath. Knowing the “why” behind what I do helps me things aren't going so great. It helps remind me why I love what I do and why it is so much more than just a job.

Have you ever had that nightmare client who makes you want to swear off photography for good? If you haven’t, count yourself lucky. Chances are one will find their way into your life one day, so always remember the good clients when they do. The ones who make you feel good about what you do. When you have that bad day, remind yourself why you love what you do. Trust me, it will put a smile on your face and give you perspective.

Use your “why” to better define your personal mission. We have decisions to make every single day about the things we want to work on. I don’t enjoy working on a tight deadline. I love the creative process and putting a story together and let’s face it, that takes time.  People that want a flash drive full of hundreds of images within a couple days, I send to someone else, I choose not to work that way.  I don’t get any fulfillment out of it. 

I love people and their pets. Horses inspire me the most (who would have guessed) and there is just something about that horse/human connection that gives me lift. So this is where I focus my efforts.

Everything you do should be focused around your “why.” You must focus on what makes you want to pick up that camera in the first place, on what you love and why you love it. Pursue this with every fiber in your body. The work maybe hard and it may take time, but the rewards will outweigh it every time. Remember it's the journey that gets you there that matters most.

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